Digital Marketplaces: We're All Content Creators Now

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Since eBay pioneered the concept almost twenty years ago, digital marketplaces have been popping all over the Internet. Many digital marketplaces have come and gone. Only those who have succeeded in reducing transaction costs between buyers and sellers, while aggregating supply and demand in one place, and generating profit in the process, still thrive.

Furthermore, we've all been witnessing the convergence of telecommunications, computing and the media, that is changing the face of today's entertainment and digital media as we speak. Consumer expectations and consumption habits have also changed, sometimes drastically. It can be argued that the new digital era has turned a customer from a passive consumer to a creator or at least a co-creator of his own digital media experience.

Technology advances always bring new challenges, but they also frequently present us with the new opportunities. Digital media can only be expected to continue to pervade all aspects of our lives. Production and distribution of content have been revolutionized (and continue to evolve) before our eyes.

If you're an aspiring writer, an indie musician or a filmmaker, or any other creative type trying to get discovered, that's great news! Selling online makes it easier than ever for a seller - almost any seller - to find a marketplace for his niche product. Online marketplaces allow for the content producer to connect with the unimaginable number of buyers, with no constraints of time and location.

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Did you know that seven of the books on the New York Times bestseller list were written and published without the help from publishing houses? The Fifty Shades trilogy started out as self-published fan fiction! That's how much have the things changed in publishing, for better or worse... One things is certain: the way books are packaged, distributed and sold in the time of digital marketplaces fundamentally changed.

Imagine having your début novel land on the bestseller lists along your favorite brand-name authors! Imagine having people not only reading your books, but loving them! And you don't even have a publisher yet! Frankly, it wouldn't matter if a dozen publishers and a host of literary agents rejected your work. Your readers and buyers are out there, in some of the Internet's many digital marketplaces, where there are no literary gatekeepers in the form of big publishing houses. Self-publishing is also finally losing its long-held stigma as a last resort for untalented graphomaniacs.

The same is happening across the board, as the technology that was previously available only to professionals is now increasingly within the reach of an average consumer. If you belong, or want to belong to this new and rising creative class - it's your turn to make it happen!